Lyn Parche believes you have to fight to have your area recognised from a tourist perspective. In her capacity as general manager for the Byron at Byron resort, this is something she has always done a lot of – and it has finally paid off.
She was recently appointed to the Tourism NSW Board, bringing a wealth of industry knowledge and passion to the role. Lyn told The Echo that, while thrilled personally, she believes her appointment is mainly good for the area.
‘To have included someone from regional NSW, and from this area – it’s the first time!’ she said. ‘I think it’s wonderful that Tourism NSW have spread their wings.
‘What I’m trying to do on an international and domestic level is to get more people to stay in regional areas. Otherwise they just fly in to the capital cities, or go to Uluru or the Barrier Reef.’
Lyn has always had a good relationship with Tourism NSW and regularly commutes to Sydney. ‘You cannot fill the resort by sitting in Byron Bay,’ she said. ‘Our biggest market comes out of Sydney.’
The Board of Tourism NSW is composed of leaders within the industry who provide strong guidance and advice to the agency in a bid to raise tourism in the state to ambitious new levels.
‘It’s a big honour to be asked,’ said Lyn.