A push is underway to attract more visitors from China to the North Coast.
The Legendary Pacific Coast’s international marketing specialist Russell Mills said in the three financial years to June 2015, international visitor nights on the north coast grew by nearly 40%.
He said the United Kingdom and Germany were the top two international markets, and China was a strong growth area.
Mr Mills said the organisation had been developing relationships with tourism industry groups in mainland China, Hong Kong and Taiwan, and putting together new marketing campaigns.
“We’ve just come back from a trade mission to China where we met with travel distributors,” he said.
“We’re working through a Chinese social media channel WeChat, which is like text message, Instagram, Facebook, YouTube all rolled into one.
“I couldn’t tell you how many users, I think it’s in the vicinity of 500 million.”
Mr Mills said local tourism operators could take simple steps to attract more Asian visitors.
“Couple of things, empathise. If they are in places of great natural beauty, that’s a very appealing thing,” he said.
“Food is very important, and if there are golf courses nearby, that’s also a strong passion or pastime that’s appealing to Chinese visitors.
“Some practical things, have a welcome sign that’s in Chinese, having things like noodles on the menu, savoury breakfasts.”