Members of the Lismore business community attending a workshop at the Lismore Council chambers yesterday were asked if they would support a five-year extension of an existing additional business rate that helps fund the ‘Come to the Heart’ campaign, among other things.
Workshop attendees were a cross-section of business property owners, business owners and managers from all local business sectors.
The workshop revealed the outcomes from the Lismore Business Promotion Program to date and what the additional funding could be spent on, if approved.
In 2010 a similar workshop supported Lismore City Council establishing the new rate variation levy of $100,000 per year for three years to boost overall advertising expenditure, plus other specific marketing and promotional projects.
That levy ends on June 30 and the Lismore Business Promotion Panel, which governs the Come to the Heart promotion program and Lismore city centre revitalisation process, has recommended to Council that it be extended for another five years, subject to extensive consultation with the business community.
Because of rate pegging, the extra funding sought is now $106,500.
Council will consider making an application to the NSW government’s Independent Pricing and Regulatory Tribunal (IPART) for the extended rate funding after discussing the business consultation process at its March 12 meeting.