Byron Writers Festival has been named as a finalist in the Festival category of 2017 NSW Tourism Awards.
Managed by the Tourism Industry division of the NSW Business Chamber and supported by the NSW Government via Destination NSW, the NSW Tourism Awards celebrate and acknowledge tourism businesses that demonstrate outstanding achievement throughout the year.
Byron Writers Festival Chair Jennifer St George said it was the first time the Festival had entered the awards. “It is an honour to be recognised as a finalist in these prestigious awards among so many wonderful NSW Festivals. Byron Writers Festival draws visitors from far and wide who go on to discover the amazing natural attractions of the Northern Rivers.”
Festival Director Edwina Johnson said the 2016 Festival provoked discussion and debate, honoured great literature and storytelling, tantalised and entertained with 130 Australian and international writers, thinkers and commentators. “We are proud to host Australia’s largest regional literary festival each year in the beautiful surroundings of Byron Bay.”
The Award’s Festival category recognises festivals, events and exhibitions that attract fewer than 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create a significant economic impact for the destination.
The 2016 Festival hosted 12,000 patrons throughout the entire Festival period with 61% of Festival visitors coming from outside Byron Shire.
Festival Director Edwina Johnson believes the submission process was very valuable.
“It enabled the team to reflect on many aspects of Festival planning and execution. And highlighted the extensive positive feedback from our Festival-goers, the publishing industry, our partners and the local community, much of which was communicated in our submission.”
The 2017 NSW Tourism Awards showcase 100 finalists across 26 categories recognising excellence across a range of tourism areas such as Tourist Attractions, Festival and Events, Ecotourism, Destination Marketing, Accommodation, and Tourism Education and Training.
Winners will be announced at the NSW Tourism Awards Presentation Night on 16 November at International Convention Centre, Sydney.
“We hope we can do the Northern Rivers region proud at the Awards Night and further raise the profile of our region as one of tourism excellence,” said Ms St George.