A new strategy for Byron Bay has seen the town avoid problems it has faced in previous summers.
For the second year in a row, the Shire Council worked with service providers and sponsors to provide street entertainment, park and drive services, and altered traffic management.
The Mayor Simon Richardson said rubbish on beaches on New Year’s Day has halved, local residents are reclaiming their town, and the strategy is proving to be a resounding success.
“What we want is for the visitors to … respect the community that is here, and seek to fit within it, rather than see us as an amusement park for their gratification.
“They can still have an opportunity to celebrate with friends, but that, and that alone at night, isn’t the main reason to come to Byron.”
Cr Richardson said the changed approach has re-engaged local residents, encouraged visitors to stay longer and saved tens of thousands of dollars in clean up.
“You need to have some integrity of your place to make sure someone doesn’t drive past and go to something else,” he said.
“So for us, it certainly makes economic sense to be pro actively sharing and celebrating who we are. Visitors get to see our community and our town at their best.”
Source: ABC News