Rainforest Rescue’s longest-serving business partner, Byron Bay Coffee Company, has reached the quarter-way mark in its campaign to raise funds to protect an entire hectare of threatened rainforest in the Daintree Rainforest.
The piece of rainforest known as Lot 46, Cape Tribulation Rd, provides an integral link between the upland and lowland Daintree Rainforest, and is home to rare, endangered and vulnerable species including the southern cassowary and Bennett’s tree kangaroo.
To encourage more contributions, Byron Bay Coffee is now encouraging locals to donate directly to the campaign online and be in the running to win a $50 gift voucher to spend on BBCC products.
BBCC’s Talia Ivancich said coffee was one of the most widely traded commodities in the world, “and as a business we try and be as sustainable as we can be, and one of the ways we do this is to support Rainforest Rescue”.
Rainforest Rescue CEO Julian Grey said campaigns like BBCC’s were vital to his organisation’s work saving rainforests everywhere.
The Mullumbimby-based organisation raises money to buy back rainforest for preservation.
“After buying the land, we re-afforest it and get nature refuge status on it to protect it forever,” he said.
“This particular parcel of land is between the wet tropics World Heritage area and the Great Barrier Reef World Heritage area, and unfortunately it was subdivided and opened up for development.
“We have a focus up in the Daintree because it’s one of the oldest rainforests on the planet, with some amazing species that aren’t anywhere else on the planet.
“It’s our job is to protect it for future generations.”
To donate, visit the BBCC appeal page online at www.rainforestrescue.org .au/bbcc_daintree.