Businesses Benefit from Winter Tourism Marketing


The Legendary Pacific Coast (TLPC) is still in top gear with more than 16,500 people visiting and the app during Jan/Feb.

TLPC is now seeking further industry participation in 2014 to grow the project. Businesses can now join or rejoin TLPC now to cover the period April 2014 to March 2015 and take advantage of the many cooperative campaigns heading into the low season.

Throughout the year NCDN runs domestic markets integrated marketing campaigns featuring brand advertising; tactical campaigns with industry partners who are members of TLPC ; publicity and media famils; digital direct marketing and special promotions. With 90% of visitors to all the North Coast destinations accessed through the Pacific Highway and dominated by self drive as a mode of transport, the program has aimed to increase visitation and spend to multiple local areas.

The development and promotion of a series of trails, ie nature; food and wine; arts, surfing, cultural and heritage trails and aboriginal stories is already meeting the needs of the consumer evidenced with a direct, significant increase to the website and iPhone downloads since TLPC launch. Current iPhone downloads are averaging 35-40 per day. A specially produced series of vignettes created around the popular themes also clearly represent all the destinations featuring one or more of these experiences.

For more information on how to get involved and join The Legendary Pacific Coast Domestic Program, or to subscribe to the latest industry enewsletter blast contact:
Kim MacDonald

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