Australian Grown Campaign hits Lismore

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Lismore and surrounding producers were encouraged to label their products Australian Grown when the Australian Grown Campaign visited Lismore in September.

The Campaign is a Federal Government food labelling initiative which draws on the iconic green and gold logo – a symbol recognised by 98 % of Australian consumers.

“The green and gold logo has become the most instantly recognised symbol of Australian made products sold around the world, and extending the logo to food will make it easier for consumers to choose products grown by Australian farmers,” said Australian Grown Chief Executive, Ian Harrison.

Northern Rivers farmers, processors and consumers will benefit from clearer labelling of Australian grown products which can include fresh, frozen or canned produce such as fruit and vegetables, meat, dairy, eggs and fish. The logo can also be used on other Australian Grown products such as flowers.

For more information go to: www.australiangrown.com.au

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