New Accountancy Software Challenges Market Leaders

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Innovative financial software for accountants in practice which originated in the UK has been re-developed for the Australia market.

The software has been field tested by two prominent New South Wales’ chartered accountants and financial services practices.

This highly successful initiative has led to the firms purchasing and deploying the award-winning software across their firms.

North Coast based Malcolm Watts is General Manager of Digita Pty Ltd. An Australian trained accountant, Malcolm has spent the last two years in the UK working with the Digita team to develop and customise the software for the Australian marketplace.

Malcolm said: “Currently we are introducing Digita Accounts Production and Digita Contact Manager to the Australian marketplace. This software is way ahead of the competition. It’s very innovative and easy to use. It’s a breakthrough for the profession in Australia.”

Founded in the UK in 1986, Digita is a financial services technology company. Their staff of over 70 software specialists serve a professional client base that includes over 2,000 firms of accountants.

The Digita software is accredited by Microsoft and this is reflected in its instantly recognisable design, ease of use and quality. It has also won the LexisNexis Best Software Award in 2004, 2006 and 2007.

Digita Accounts Production is focused on fast processing of data and high quality reporting. Digita Contact Manager is an efficient and easy to use CRM application. Both products use the latest Microsoft .NET framework and Microsoft SQL Server technology.

A Fresh Approach to Client Service and Satisfaction
Digita believes that client satisfaction is the key to success and because of this attitude, has one of the greatest client retention rates in the industry at 97%. Digita believes that great software should naturally be coupled with equally great service and support.

Malcolm said: “We focus on clients’ business needs and provide them with a variety of software tools and business processes to aid their business growth. We know that by doing this, our clients’ businesses will grow and together we will reap the rewards.”

Malcolm concluded: “Australia represents a huge opportunity for Digita. By nature Australian accountants are entrepreneurial and responsive to change. We think that they have been underserved by local software providers with out-dated software stuck in maintenance mode. With Digita, you’ll see refreshing service, innovation and investment in R&D. We’re bringing the passion back into practice software.”

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