Page speed refers to the amount of time a page takes to be completely loaded into a browser. Page speed is determined by many different factors from your host server configuration, to how to your website was coded and how well your images have been saved. Page speed matters for both your users and search engines, optimised websites rank both higher in the search engines and convert your users better, increasing your bottom line.
For Search Engines
Google likes fast, convenient websites and announced in 2010 that it was going to use page speed as an SEO ranking factor to enable them to deliver the best onsite user experience possible.
Notice the use of the word ‘User Experience’, Google is no longer using just keywords as ranking factors, your website has to give a great user experience, page speed is one of those factors. If you ignore page speed as an SEO factor, then you could find yourself dropping down the SERPS (Search Engine Results Pages) which means you are losing business.
Optimising your websites’ page speed is even more important since 2015 onwards with over 60% of all Google searches coming from mobile devices.
For your Customers
Page speed is important to the Search Engines for your rankings, but it also impacts your actual users experience. It is not a secret that a positive user experience often leads to better conversions. A fast website creates a good user experience in many different ways. Particularly, studies have shown that:
» A 1 second delay in page-load time leads a drop in page views (11%), conversions (7%), and customer satisfaction (16%), according to the Aberdeen Group.
» 88% of people who experience slow page load times are less likely to buy from that site and
more than a third will share the bad experience.
» According to KISSmetrics, 18% of mobile users will abandon a website if it doesn’t load in less than five seconds.
» Econsultancy research found that 47% of consumers expect a web page to load in 2 seconds or less.
» If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
These are the some of the reasons why you need to ensure that your website loads as quickly as possible. If you have the number one ranking in the SERPS for your target keyword, you are wasting all of your efforts if your visitors are leaving due to slow loading times.
You can test your page speed for free using a free tool created by Google: https://developers.google.com/speed/pagespeed/insights/. A higher score is better and a score of 85 or above indicates that the page is performing well.
If you have any questions on how you can improve your page speed, then contact Tye on 0439488745 or email firstname.lastname@example.org.