Today’s customers are very online savvy, they use social media and they like to be connected all the time. Free wifi is something you can use to engage customers. Who doesn’t like free wifi?
So how can a small business afford to give all its customers free wifi? There are social wifi solutions that offer businesses a brilliant way to offer free wifi to their customers in a way that pays for itself and can even give them a return on investment.
So why does it make sense? Well there are a number of stats that show the reach that social media has and it’s like supersonic word of mouth for business. Facebook has reached 15 million users in Australia. According the Australian Bureau of Statistics there are now approximately 24 million Australians. This means 62.5% of the total Australian population has a Facebook account. This is a huge statistic in itself.
In January 2016 Social Media News reported huge growth in Australian users:
YouTube – 14,000,000 UAVs
WordPress.com – 5,650,000
Instagram – 5,000,000 Monthly Active Australian Users (Facebook/
Tumblr – 4,500,000
LinkedIn – 3,700,000
Twitter – 2,800,000 Active Australian Users
WhatsApp – 2,400,000 Active Australian Users
TripAdvisor – 2,200,000
Snapchat – 2,000,000 approx Monthly Active Australian Users
So how can you make all this activity work for your business? Systems like SOWIFI are a fantastic and exciting opportunity for business owners, opening doors to communicating with your customers.
You can manage your hotspot, you decide if it only works during opening hours and how long people can stay on, for example: unlimited or 20 mins free with a coffee. Customers connect by simply liking the business facebook page without having to enter long passwords so it’s easy to connect.
What makes this powerful is that an average facebook user has 388 friends and once your customer likes your business all of their friends get to see you too, which is great free advertising.
You also get information about your customers and you can use this to target messages to them with special offers and invitations that apply to them. So you can build your relationship and business.
So whether your business is a café, a gym, a dentist, a solicitor, if you have customers/sitting there it’s likely they would happily use your free wifi and then you can communicate to them and their friends more effectively.