Marketing

Moyra Burke-Smith

Moyra Burke-Smith of Cool Promo - Our Current Columnist

Moyra Burke-Smith, Cool Promo – with over 20 years of marketing experience for both small and large companies in Europe and Australia she is our expert at making your marketing work for your business. In her spare time she makes a mean mojito.

Moyra Burke-Smith's latest articles:

Gerry Harvey famously said that online success was 50 years in the future and that: “Online people do not make any money. The whole world...

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It’s that time of year, yes already, when companies are planning Christmas promotions and savvy businesses make sure they get remembered for the right reasons....

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Direct Marketing (DM) has been the staple of small and medium sized businesses for decades. In spite of the big budget brand awareness campaigns that...

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Last issue I focussed on the first three deadly sins of marketing so this month let’s look at the final four sins to avoid so...

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As the saying goes: “Half my advertising is wasted, the problem is which half”. The question really is not only which half is wasted, but...

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Good customer service is good marketing. It’s not a new idea, it’s not a difficult concept, so why are we so bad at it?

A recent...

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