Marketing

Moyra Burke-Smith

Moyra Burke-Smith of Cool Promo - Our Current Columnist

Moyra Burke-Smith, Cool Promo – with over 20 years of marketing experience for both small and large companies in Europe and Australia she is our expert at making your marketing work for your business. In her spare time she makes a mean mojito.

Moyra Burke-Smith's latest articles:

So what’s in a name? Well quite often your business depends on the name you’ve built up, it becomes synonymous with your brand and the...

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In today’s ultracompetitive landscape, attracting customers isn’t enough for small businesses to succeed. In order to prosper, businesses need to not only draw customers in...

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Recent research from the CMO Council showed that 87% of B2B buyers say online content has a major or moderate impact on vendor preference...

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Social Media has been the marketing buzzword for a while now, however businesses are still stressing over their social media strategy. Now is the perfect...

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Looking at some of my business clients and their marketing messages, I realise that many of them are unaware of the personalities their businesses convey....

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Yes I know normally in marketing we talk about how loyal your customers are to you and how can we build their loyalty but you...

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