Marketing

Moyra Burke-Smith

Moyra Burke-Smith of Cool Promo - Our Current Columnist

Moyra Burke-Smith, Cool Promo – with over 20 years of marketing experience for both small and large companies in Europe and Australia she is our expert at making your marketing work for your business. In her spare time she makes a mean mojito.

Moyra Burke-Smith's latest articles:

More than ever, building a brand name is key in the success of any business. Getting that brand into the minds of customers is one...

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A critical element to any successful small business is developing an effective marketing plan.

While larger businesses have the ability to invest massive amounts of resources...

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Expos have the potential to offer a great return on investment – but only if you know how to grab the interest of the passing...

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It’s this time of year that most marketing departments get their budget for the next financial year, so it’s essential to plan that budget carefully...

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When it comes to marketing, everyone has an opinion, including your customers. They’re savvy and make influential buying decisions based on their own interpretation of...

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In our highly competitive economic climate marketers need to reward and build brand loyalty. It’s important to continue to acknowledge and thank clients, employees and...

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