You already know that online advertising is very useful for driving people to your website. But did you know that search ads can help bring more customers through the front door of your business, too? Studies have shown that people who searched on their smartphone for a local business have visited a store within a day, and made a purchase all because of location-based ads they found while searching online.
Online advertising is a great opportunity to connect with local customers at the exact moment they are looking for what you offer. Google AdWords is not just the adverts we all know at the top of the Search engine results page, there are many new features like Google Maps links in your ad, showing people the best route to your business’s front door the moment they’re ready to visit. Keep reading for advice about how Google AdWords can help increase traffic to your store.
Only Target Local Customers with “Location Targeting”
You don’t want to pay for clicks from people who can’t physically visit your store in person. Google AdWords “Location Targeting” allows you to target geographic areas that your ad shows in, and restrict your audience to people searching within a radius around your store location. Location targeting is strongly recommended for businesses with physical storefronts, because it helps you use your AdWords budget more effectively, connecting with people in the micro moments, “I want-to-know moments, I want-to-go moments, I want to-do moments, and I want-to-buy” moments, when it matters.
Turn Searches into Visits with “Location Extensions”
Of course, you need to show the potential local customers how to find your business. Firstly create a free Google My Business listing. Have you searched by name for a business or brand on Google, and seen a big listing pop up that includes their info, location on Google maps, photos and reviews? Then you’ve seen Google My Business in action. Every business should have one to give potential customers all the information they need to visit your store.
You can link your Google My Business and AdWords accounts to take advantage of local customers searching your business, which they may want to visit immediately. Using Location Extensions you can show your address in your ad and give your visitors directions to your business through Google Maps. Using mobile ads you can also include a clickable link to detailed information about your business and (on some devices) can show people how close they are to your store. Most importantly, you can measure your ROI through conversion stats.
This is just the tip of the Iceberg, you can go much deeper by showcasing your inventory directly in the Search Results. If you would like more information on targeting local customers with online advertising, then call Tye at Aguawebs on 02 6676 2980 or email firstname.lastname@example.org.