Get Your Business In The Game

Posted: by Moyra Burke-Smith

You’d have to have been hiding under a rock to not have heard of Pokemon Go, even then you’d probably have been disturbed by groups of people hunting the critters. So why is this game relevant to your business?

The combination of Pokemon Go and Google Maps offers businesses 3 major marketing activities; leverage, brand awareness and engagement.

Leverage

Pokemon Go works on providing information about where characters live based on their geolocation through a mobile phone or tablet. This location-based activity offers businesses lots of opportunities to leverage this popular game.

Adelaide Oval recently used its giant outdoor screens on its outer walls to notify passersby that “Eevee lives here”. This encourages Pokemon Go players to detour off of their given path to visit Adelaide Oval in an attempt to catch Eevee. While they are there they can ‘take a tour’ and/or ‘have a refreshment’ at the Oval.

Players, and non-players alike, snap images of their encountered Pokemon and share this information with their networks via their favourite social media eg Instagram, Snapchat, Facebook and Twitter. The clever ones also include the hashtag of their location eg #adelaideoval.

Brand Awareness

Pokemon Go encourages people to explore their physical environment and beyond. As it is based on Google Maps, real local landmarks in the area, like businesses and public places, are identified in game on a person’s screen near where the Pokemon live.

By joining ‘Google my Business’ you can get your business’s name in the game. The result? It reminds players in your local vicinity about your business and highlights your business to new people exploring your area on their Pokemon expeditions.

The additional benefit is that the Google search engine presents the correct information about your business on an organic web search, instead of whatever it finds itself online.

Engage ‘em all

Now the Pokemon Go craze won’t be here forever, so use this opportunity to engage with your online audience. If you have a Pokemon or two living near your business, screenshot or video them in game and post to your social media. Ask your followers if they’ve caught these Pokemon near your business. Don’t forget to use #PokemonGO to encourage more people to your locality, and pick up more followers.

You could also offer a discount or 2 for 1 offer if people tag your business in their post. This again encourages people to buy from or engage with your business.

Remember, Pokemon Go isn’t just for children. People of all ages play this game so really think outside the square in this space. Also, keep an eye on other geolocation apps or apps with geolocation functionality to see how you can also use them to leverage, build brand awareness and engage with people online so you can ‘Catch em all’ and grow your business.

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