Marketing

Moyra Burke-Smith

Moyra Burke-Smith of Cool Promo - Our Current Columnist

Moyra Burke-Smith, Cool Promo – with over 20 years of marketing experience for both small and large companies in Europe and Australia she is our expert at making your marketing work for your business. In her spare time she makes a mean mojito.

Moyra Burke-Smith's latest articles:

Recent research from the CMO Council showed that 87% of B2B buyers say online content has a major or moderate impact on vendor preference...

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Social Media has been the marketing buzzword for a while now, however businesses are still stressing over their social media strategy. Now is the perfect...

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Looking at some of my business clients and their marketing messages, I realise that many of them are unaware of the personalities their businesses convey....

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Yes I know normally in marketing we talk about how loyal your customers are to you and how can we build their loyalty but you...

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Gerry Harvey famously said that online success was 50 years in the future and that: “Online people do not make any money. The whole world...

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It’s that time of year, yes already, when companies are planning Christmas promotions and savvy businesses make sure they get remembered for the right reasons....

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