Marketing

Moyra Burke-Smith

Moyra Burke-Smith of Cool Promo - Our Current Columnist

Moyra Burke-Smith, Cool Promo – with over 20 years of marketing experience for both small and large companies in Europe and Australia she is our expert at making your marketing work for your business. In her spare time she makes a mean mojito.

Moyra Burke-Smith's latest articles:

Expos have the potential to offer a great return on investment – but only if you know how to grab the interest of the passing...

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It’s this time of year that most marketing departments get their budget for the next financial year, so it’s essential to plan that budget carefully...

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When it comes to marketing, everyone has an opinion, including your customers. They’re savvy and make influential buying decisions based on their own interpretation of...

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In our highly competitive economic climate marketers need to reward and build brand loyalty. It’s important to continue to acknowledge and thank clients, employees and...

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So what’s in a name? Well quite often your business depends on the name you’ve built up, it becomes synonymous with your brand and the...

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In today’s ultracompetitive landscape, attracting customers isn’t enough for small businesses to succeed. In order to prosper, businesses need to not only draw customers in...

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