Thriving in the Peak Season
Many businesses in the Northern Rivers region are heading into peak season, when the influx of tourist visitors plus the extra time (some of us!) have to enjoy what this region has to offer, equates to happy times for businesses, especially in the retail, tourism and hospitality sectors.
Often it is the peak times that will carry businesses through the less fertile periods in the year so maximising your profits during these periods is vital. But what can business, especially small businesses do, to enable you to really thrive in the peak season?
Ensure your online presence is ready!
Now is probably the time to increase your Google Adwords and review your search engine terms to ensure that when someone is searching, for example Accommodation Ballina or Restaurants Lismore, your name is on the first page and near the top. Other search engine optimisation tricks, like keywords, metatags etc are also worth the investment with an IT consultant.
But it’s not enough to be near the top of the search, your website needs to engage your customers. Keep it simple, state your prices, make bookings easy and offer relevant packages that suit the season. Most importantly think about what your customer wants and let them find it easily.
Make sure you can handle the increase in traffic
If there is anything worse that having no orders, it’s having more than you can deal with, and having to refund your customers money. On average ecommerce sites see a rise in orders of 30% in the Christmas period. If your sales are seasonally affected, make sure your systems can cope with that level of increase. Hire extra staff for getting orders out in time and for any special promotions you’re running.
For the sake of our region, stay open in the peak season!
Although sometimes it can’t be avoided, having a closed sign on your retail or restaurant door during the peak season means you are not only missing out on the busiest sales time of the year but it gives a negative impression for our whole region. Take your holidays in the low-season (the added bonus is that you avoid the crowds!) or hire staff to look after your business while you’re away.
Delivering the goods
Make sure your logistics supplier can cope. Consider a courier for the peak period or Special Delivery. If deliveries do require a signature or won’t fit through a letterbox the customer needs to arrange to collect it, which rather defeats the convenience of buying online. So give customers the opportunity to have a delivery to their work address to avoid delays.
Thank your regulars
Remember that all important ‘Thank You’ Christmas card to all your regular customers. Perhaps it’s gimmicky, but customers like to be remembered and adding a present or a discount on the next purchase encourages repeat business.
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Managing Emotions At Work
Working to the Twilight Years
Online or at the Shops? The Real Retail Experience!
Thriving in the Peak Season
Northern Rivers Small Business - Crucial to our Economy
The Key to Retaining Staff? - Training Staff!
Peter Fowler Collins Hume
Collins Hume has over 12 years experience in finance and is a specialist in driving business forward while working smarter not harder. Awarded CPA Australia’s Top 40 Young Business Leaders 2012 he helps make things happen.
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Leo Senese RBS morgans
Leo Senese, RBS Morgans, with 17 years of experience in the financial markets with Westpac, Goldman Sachs JB and RBS Morgans he is a specialist in income investments. His primary focus is to generate tax effective enhanced income solutions.
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Clayton Oates QA Business
Clayton Oates, QA Business, our Channel 7 business efficiency guru cuts through the red tape and helps you streamline your business to make things happen.
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Meg Nichols EnviTE Inc
General Manager EnviTE Inc, providing advice on the Northern Rivers employment market, recruitment, industry trends and best practice.
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Moyra Burke-Smith AM Marketing
Moyra Burke-Smith, AM Marketing – with over 20 years of marketing experience for both small and large companies in Europe and Australia she is our expert at making your marketing work for your business. In her spare time she makes a mean mojito.
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Roly Barrett Green Up
Roly Barrett is a Sustainability Assessor & Solar Energy Advisor and Sales Manager of Greenup Australia, a Ballina solar and energy efficiency company. Roly spends a lot of time on roofs across the Northern Rivers assessing solar potential and in restaurants
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Scott Hales Barefoot Telecom
Barefoot Telecom has been in the telecommunications industry for 14 years, working in many different roles for a number of providers. He is passionate about providing exceptional customer service and building long standing relationships with his clientele.
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The Small Print:
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