Promote Your Company Well
It’s that time of year, yes already, when companies are planning Christmas promotions and savvy businesses make sure they get remembered for the right reasons. If you don’t want to end up on The Gruen Transfer being slated, take note of these top tips.
I recently went to a very useful conference focused on business inventiveness. Whilst the event was memorable for the right reasons, the compulsory giveaway bag contained some shockers.
One company had gone to the expense and organisation getting a USB stick in a lovely leather pouch embossed with their logo. My first thought was ‘Great! This is really useful and good quality’, however, I was really disappointed when I tried to use it and found it only had 256MB of memory. To be of real use to me, a minimum of 1GB memory does the job. For the sake of a few cents this company would have had a positive impact and won kudos, as well as business. Instead, I felt frustrated and let down by the product and frankly didn’t think much of the company that gave it to me.
The implication when you give something with your brand name on it to a customer or potential customer is that it reflects your brand values. So beware of cheap and nasties.
I always say to clients the most important thing about promotional items is to get something that people use every day and make it good quality, pens for example. Yes I know everyone does pens, but how many companies do good pens? If you get a good pen you keep it and you don’t let it get taken from you, in fact you actively guard it. I’ve seen people get very shirty if someone ‘borrows’ their pen and forgets to give it back. Give a good pen and it can take your name around the world, pens travel. A pen that falls apart or doesn’t write well, now what does that say about your company? You want your customer to show off your pen to their colleagues – you don’t want them cursing your company name every time they try to write something down.
In a recent survey of business travellers at an international airport 71% had received a promotional product in the past 12 months. Interestingly, 33.7% had the item on their person and 56% of them kept their promotional product for more than one year. An overwhelming reason for keeping the product was because it
was useful.
Now there’s not many other ways of getting such a great response with your marketing dollar. So next time you’re looking for something to give to your target audience think quality and useful and your brand name will be remembered for positive reasons not negative ones.
Send article
Related Articles:
Make Them Happy
7 Sins of Marketing
Sins of Marketing part 2
Get Help
Promote Your Company Well
Get Into E-tail
Are You Loyal to Your Customers?
Author:
Moyra Burke-Smith
Melanie Serone WHK Australia |Welcome
Melanie Serone, Principal with WHK is a Chartered Accountant, Registered Tax Agent and accredited Estate Planning Specialist. Working closely with local businesses is Melanie’s primary focus. She forms part of WHK’s large and experienced team located across Northern NSW.
Here are Melanie Serone's Expert articles:
Leo Senese RBS morgans
Leo Senese, RBS Morgans, with 17 years of experience in the financial markets with Westpac, Goldman Sachs JB and RBS Morgans he is a specialist in income investments. His primary focus is to generate tax effective enhanced income solutions.
Here are Leo Senese's Expert articles:
Duncan Purkiss Suncorp
Suncorp, with over 35 years of banking experience and 5 years running his own successful retail business he covers business banking and planning.
Here are Duncan Purkiss's Expert articles:
Clayton Oates QA Business
Clayton Oates, QA Business, our Channel 7 business efficiency guru cuts through the red tape and helps you streamline your business to make things happen.
Here are Clayton Oates's Expert articles:
Claire McGarry NORBEC
Claire McGarry NORBEC, ran her own international booking company for 5 years, alongside a business consultancy firm tailored to the Creative Industries. She has worked as an industry development contractor in Northern Rivers and has a degree in Journalism.
Here are Claire McGarry's Expert articles:
Michelle Dowding NORTEC Employment & Training
Michelle Dowding is the Marketing Coordinator for NORTEC Employment & Training. She has worked in publishing, copywriting and media advertising and has nearly six years experience marketing for the community services sector in the Northern Rivers region.
Here are Michelle Dowding's Expert articles:
Moyra Burke-Smith AM Marketing
Moyra Burke-Smith, AM Marketing – with over 20 years of marketing experience for both small and large companies in Europe and Australia she is our expert at making your marketing work for your business. In her spare time she makes a mean mojito.
Here are Moyra Burke-Smith's Expert articles:
Simon Thomas Sunsparks Electrics
Simon Thomas has been a licensed electrician for over 20 years. His interest in solar technologies was sparked after moving to a beautiful bushland property far from the electricity grid. He began working with solar power in 1995 and established Sunsparks Electrics in 2000. Sunsparks specialises in design, supply and installation of grid connect and stand alone solar power systems. Simon lives with his family on a peaceful rural community in the lush Border Ranges, northern NSW.
Here are Simon Thomas's Expert articles:
Emma Hunter Rous Water
Emma Hunter is the Demand Management Coordinator for Rous Water, the regional water supply authority. She is an Environmental Scientist with 15 years experience in integrated water management, catchment management and stormwater quality planning.
Here are Emma Hunter's Expert articles:
NRBM
T: 02 6685 4516
F: 02 6685 4518
W: Northern Rivers Business magazine
E: email Northern Rivers Business Magazine
P: PO Box 130 Suffolk Park NSW 2481
Northern Rivers Web Design
The Small Print:
Notice: While every effort has been made to ensure
the accuracy of the information in this publication
the publisher accepts no responsibility or liability
for any errors, omissions or resultant consequences,
including any loss or damage arising from the
reliance on information in this publication. The views
expressed in Northern Rivers Business Magazine are
not necessarily endorsed by the editor or publisher.
No part of this publication may be reproduced,
stored in a retrieval system or transmitted in any
form, or by any means electronic, mechanical,
photocopying, recording, internet or otherwise,
without the prior written permission of the publisher.